RARCON – The Future
Network, learn from top industry leaders, engage in discussion and CELEBRATE 30 years of hospitality success with RAR.
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2010-2020
The decade began in 2010 with President Obama signing into law a new health care bill. 2011 brought us the successful raid on Osama bin Laden. 2012 brought us a re-election victory by Barack Obama and 2013 was a busy year that may have been dominated by the terror attack at the Boston Marathon.
Domestic challenges increased in 2014 when violence flared up in Ferguson, Missouri after a grand jury declined to indict a police officer in the shooting of Michael Brown. 2015 brought major social change with gay marriage becoming a nationwide right and the global agreement on climate change.
In 2016, we elected Donald Trump as president in one of the greatest upsets in political history. 2017 brought us the Las Vegas massacre among many other events and 2018 jump-started the “me-too” era when Leslie Moonves stepped down from CBS amid sexual-misconduct allegations.
Impeachment talk dominated in 2019 but the U.S. economy proved resilient and recession fears seemed to disappear for now. The economy entered the longest expansion in American history, surpassing the economic boom of the 1990s.
Consumer confidence continues to drive economic growth going into 2020 based on a strong labor market and very strong stock market and despite marginal business confidence.
The trade dispute with China hasn’t seemed to affect consumer spending in the U.S. while other economies were softer in 2019. The U.S. economy expanded for a record 126th straight month in December, the longest expansion on record and perhaps ending the only decade without entering a recession.
2020-2030
Risks going forward include the budget deficit that could reduce the likelihood of sustainability of this economy and any unexpected “event.” So, where does 2020-2030 take us? The elections of 2020 will prove the most divisive of all time, even more so than 2016. The real changes, however, will occur in the fast-moving trends that we have identified in our top trends of 2020.
These trends include new privacy regulations, expanded use of artificial intelligence, digital transformation, sustainability and more. Yes, the presidential election and local races matter. They determine what we want as a nation. Major issues include immigration and border security, foreign relations, health care, women’s reproductive rights, education, the environment, guns, regulations, trade, defense, the economy and much more.
Either way, technology changes in the form of digital transformation will happen and quickly. Intelligent automation, moving to the cloud, cybersecurity and overall digital disruption will rule this decade. Millennials are taking over and Generation is right on their heels, already spending dollars on experiential travel.
Come to RARCON, our 30th anniversary event. We will celebrate our 30 years, provide insights on the future and allow for a totally unique, San Diego hospitality experience in just half a day.
Speakers include:
Joe Terzi, CEO of the San Diego Tourism Authority
Guy Maisnik, Partner at JMBM, the leading hospitality industry law firm in the U.S.
Alan Reay, the most knowledgeable spokesperson on hotel values
Lily Mockerman, CEO of TCRM, a top, woman-owned business in revenue management
Kerri Kapich, Chief Operating Officer, San Diego Tourism Authority
Holly Zoba, Owner of Influencer Sales, a unique sales training program
Cameron Lamming, President & COO, RAR Hospitality
Bob Rauch, CEO, RAR Hospitality
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Register for RARCON here.