Asset Management

Comprehensive Asset Management for Hotel Success

A hotel owner may need an asset manager because general managers often lack expertise in areas like digital marketing, revenue management, financial planning, and regulatory compliance. Asset managers provide comprehensive services, including financial reviews, budgeting, and market assessments, to ensure profitability and smooth operations. They also manage monthly and annual reporting, oversee capital improvements, evaluate sales, and review third-party contracts. This level of detailed oversight supports owners in achieving long-term success.

We utilize a proprietary assessment of the market and competition, carefully review the management of the agreement, and regularly conduct meetings with property team members to understand the focus direction, and issues at the property level.

We typically provide a monthly summary report for ownership.

Our Reporting Includes

Asset management reporting

Monthly Reporting

  • Monthly review and analysis of hotel operations and financial statements, budget and capital
    improvement reviews(s)
  • Sales and marketing evaluations
  • Reviewing unbudgeted expense requests
  • Reviewing third-party contracts, leases, and concession agreements
computer graphics of a report

Annual Reporting

  • Annual business plan preparation custom-made to the owner’s needs, including historical performance, forecasts, capital expenditures, budgets, market summary, capital account summary, and return analysis

Why would a hotel owner need an asset manager?

Some of our clients own a hotel with a strong general manager who reports directly to ownership. Virtually no general manager understands digital marketing, revenue management, engineering, housekeeping, front office operations, food and beverage, sales, and perhaps most importantly, the budgeting and financial management required to be financially successful and the safety and security knowledge needed. Further, they likely do not have the contacts to hire everyone needed or the human resources and legal requirements of operating in your State.

At the core of our successful asset management process is a thorough review of your needs. We meticulously examine historical financial information, the annual budget, and a business/marketing plan, all with your best interests in mind, to provide you with a comprehensive service.

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