From the rise of agentic artificial intelligence to a persistent labor shortage and a shifting legal landscape around diversity

How to Cut Costs Without Cutting Service The most expensive line on many hotel P&Ls is one that owners

Early in the summer, much of the coverage said Los Angeles hotels were still waiting for World Cup demand

August is usually the month when a San Diego summer shows whether it had real legs. See the snapshot

Owners rarely give up leverage in one big concession. Robert Rauch walks through the fees, exits, and data rights

US hotel RevPAR is pacing toward 5% growth in 2026. I'll break down what's driving it, how it compares

Robert Rauch breaks down how to build a successful hotel business plan in 2027!

hotel group sales strategy: how to win group bookings in a hybrid-work world

A few months ago I was walking a property at 7:45 on a Saturday morning and found exactly one

US hotel RevPAR is pacing toward 5% growth in 2026. I'll break down what's driving it, how it compares

In January I forecasted 2 to 3 percent RevPAR growth for San Diego this year. I'm revising that upward,

San Diego's hotel market closed 2025 with strong fundamentals at 72.3% occupancy and $213 ADR, but faces cooling leisure

Early in the summer, much of the coverage said Los Angeles hotels were still waiting for World Cup demand

A comparative analysis of Southern California and Baja California uncovers a major hospitality development opportunity. Learn how the emerging

The March 2026 data reveals a clear divide between markets riding demand waves and those getting squeezed by operational

If you only looked at February, you'd think the San Diego market's firing on all cylinders. But zoom out

An additional 1,000+ rooms are entering the San Diego market in 2026, creating supply pressure that will moderate RevPAR

Hotel performance varies dramatically across the region's seven major submarkets, each shaped by distinct demand drivers, supply dynamics, and

The pressure to "make the deal work" creates confirmation bias that can cost developers millions and years of their

When branding makes strategic sense, when independence can outperform, and how to evaluate franchise costs against real-world performance outcomes.

In 2025, the landscape of hotel financing has become more dynamic than ever, driven by economic slowdowns and evolving

Some analysts argue that the cycle is “getting long in the tooth” this year since we have been expanding

Mike Cahill of HREC, Sean Hennessey of Lodging Advisors, Andrea Foster of Marcus Hotels & Resorts and Bob Rauch

Owners rarely give up leverage in one big concession. Robert Rauch walks through the fees, exits, and data rights

Robert Rauch breaks down how to build a successful hotel business plan in 2027!

hotel group sales strategy: how to win group bookings in a hybrid-work world

A few months ago I was walking a property at 7:45 on a Saturday morning and found exactly one

Hotel fair market share is one of the few numbers in performance reporting that tells you, plainly, whether your

The question I get most from ownership groups is not whether to renovate. It is whether this is the

The best third spaces share four traits: they're welcoming, work-friendly, culturally relevant, and they generate revenue. When guests feel

Hotel marketing must focus on what type of guest we want for multiple reasons—one is price point, and another is guest

Strategies for Maximizing Hotel Marketing, Technology and Finance By Robert RauchOriginal article published on CoStar can be found here May

In my never ending quest to help salespeople automate whatever they can (because used wisely, it is always a

Robert Rauch breaks down how to build a successful hotel business plan in 2027!

A few months ago I was walking a property at 7:45 on a Saturday morning and found exactly one

Hotel fair market share is one of the few numbers in performance reporting that tells you, plainly, whether your

One of the most overlooked opportunities to improve profitability isn't found on a dashboard. It's found in the guest

The biggest shift I have seen in what hotel guests want in 2026 is how little patience they have

The question I get most from ownership groups is not whether to renovate. It is whether this is the