YES: Companies should always worry about backlash if they do something that is highly controversial. As for Peloton, I’m not sure why they would have had any backlash over the ad in question because the product is for fitness.

However, I certainly understand why Nike had some backlash re: Colin Kaepernick.

We are in a social media-driven environment and need to use caution with our messaging or risk paying a price.

Read full article by Phillip Molnar here.