From the San Diego Business Journal (Monday, Nov. 21, 2011)

“The luxury sector has been faster to rebound, but it was also the hardest hit during the recession,” said Robert Rauch, who heads the locally based hospitality consulting firm R.A. Rauch & Associates Inc. and operates two Hilton-branded hotels in San Diego. Rauch says while the region’s highest-profile properties get the bulk of attention from remodeling projects, there are potentially dozens of hotels in San Diego County undergoing renovations at any given time. Many are improvements geared to replacing furnishings based on regular wear and tear, while other operators might decide that more extensive updating is in order to remain competitive.