from the San Diego Business Journal, July 18, 2011:

“Among those seeing the strong seasonal benefits of racetrack visitors are local stores, restaurants and hotels.
“It provides a very steady boost during a summer season when we are already pretty full otherwise,” said hospitality consultant Robert Rauch, president of locally based R.A. Rauch & Associates Inc., which also operates two Hilton-bannered hotels in Carmel Valley.
Rauch notes that the prime impact on hotel demand is seen in the Del Mar, Sola- na Beach and Carmel Valley areas, though the “compression” of available rooms is also seen to an extent as far south as La Jolla and as far north as Encinitas.
Rauch said the Del Mar races have a large contingent of high-net-worth fans who in turn spend more on hotel restaurant meals, room service and other amenities.”