from Hospitalitynet (Aug 29, 2014)

Naked bootleg is a term used in football whereby the quarterback runs counter to his blockers and tries to create a run or pass opportunity with no help from his blockers. With changes in the economy, new products entering our market and brands trying to out smart other brands, we are operating our businesses naked.

We are trying to develop new strategies in the ways we operate and market our hotels while trying to stay ahead of game changers such as new technology, savvy customers and new product in our markets.

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