from HotelNewsNow (February 11, 2015)

Having an understanding and a strategy for digital technology and mobile sites are key to reaching the “new” traveler.

The rise of digital technology has molded a new kind of traveler, one who embraces available tools and uses them to jump across industry-defined silos.

These new travelers do not need handholding; they need the resources and technology to be able to be self-sufficient.

hey want to be able to make reservations, check-in and plan their trip via a virtual concierge, all while sharing their experience on their social media outlets.

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