from 10 News (March 22, 2013):

“Today’s leisure traveler books in a very short booking window.  They look online and boom, they book,” said Bob Rauch, co-owner of the Torrey Hills Hilton Garden Inn.  Rauch, a board member of the TMD, said putting San Diego in front of travelers using marketing ads is what makes the difference.

 “The San Diego authority spending translates to about 10 to 1,” said Rauch.  That means for every dollar spent on marketing, hotels say they make up to 10 times back. So if all million of marketing money in question isn’t spent, that could be a loss of up to 0 million in revenue.

 “Right now it’s very damaging,” said Rauch. “It affects the entire economy.

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