eHotelier: Using guests to market your hotel
from eHotelier (8/18/2014):
I have recently worked with three San Diego boutique hotels to have their guests share their experiences at the properties using Flip.to, a marketing platform that allows hotels to engage with guests from the moment they make a reservation through to creating a unique experience upon arrival. As guests share with their family and friends about their upcoming trip to the hotel, Flip.to creates a custom experience for their social media connections that can lead toward a future booking. In just a few months, we have seen great success with the program.