In the News

Mickelson to Take On Torrey Pines North

from San Diego Business Journal (Dec. 17, 2012):

…In recent years, the south course at Torrey Pines has been a bigger draw than the north course, said local hotel operator and consultant Robert Rauch. Renovations to the north course may pique more visitor interest, he said.

Rauch said he didn’t expect course renovations to change hotel occupancy markedly. He also said San Diego might have a new source of golf enthusiasts, since Japan Airlines is now offering direct flights from Tokyo…

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Expertise

2013 Lodging Forecast – Time for Recovery!

The lodging market continues to outperform the economy as REVPAR (Revenue Per Available Room) growth outpaces gross domestic product by a wide margin. Employment levels continue to be weak, while growth in consumer spending is strictly of the holiday shopping variety and lags along with consumer confidence. The Fed is considering further incentives to move the U.S. economy at a better pace of growth and the Republicans and Democrats are far from avoiding the fiscal cliff. The fiscal cliff itself is not the problem. In our view, it’s the fear of the cliff that reduces consumer confidence. The truth of the matter is that gridlock has been in the nation’s capital for a long time and despite the gridlock, we are seeing growth, albeit slow growth. Moreover, we have seen strength in our hospitality metrics for two straight years! (more…)

In the News

San Diego Business Journal “Insider”

from San Diego Business Journal (Monday, Dec. 10, 2012):

Hotel Guru Robert Rauch, president of R. A. Rauch & Associates in San Diego, has compiled his annual list of the top 10 hospitality trends for 2013. One of his biggest predictions: Expect more international visitors, especially travelers from China, opines Rauch. He says China is ramping up to send 100 million leisure tourists abroad every year, and if the U.S. gets its share, that will mean an additional 10 million visitors from China. For more of the predictions, head on over to hotelguru.com

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In the News

L’Auberge Del Mar sold for $76.9 million

from San Diego Daily Transcript (Friday, Dec 7, 2012):

Robert Rauch, a hotel consultant and developer, who acted as a receiver on the property in the 1990s, said there aren’t too many prospective buyers other than other large hotel REITs and some major Asian investors, who would have had the wherewithal to pay the $76.9 million for the property …Rauch said it is hardly surprising that L’Auberge was distressed at the time.  “Don’t forget that the early to mid-1990s were extremely difficult for our industry,” Rauch said.

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Expertise

2013: Key Trends According to Hotelguru.com

The landscape is evolving quickly as content marketing replaces advertising campaigns, mobile merges even more with social networks and travelers are open to spending more on getaways that are worth it…more interested in finance? We just refinanced a hotel at under four percent interest. 2013 is projected to be a better and brighter one for the hospitality industry. But what are the new factors driving the market?

Increase in Travel’s Personal Value
Despite the recent years of a contentious and challenging economic climate, we’re seeing the revival of the most powerful motivation for traveling — the emotional connection between vacations and quality of life. Leisure travelers are doing less of the things that characterized the economic hardship of recent years and are now adopting more behaviors that confirm the importance of travel in their emerging lifestyles, according to the newly released MMGY Global/Harrison Group 2012 Portrait of American Travelers, a nationally-representative survey of 2,527 U.S. households.

This annual survey shows that while the number of overnight leisure trips is almost equal to that of last year, the drivers of these vacations are changing. Cost-effective “staycations” and other money-saving getaways that emerged in the midst of the recession have weakened. This year, expect a boost in travel spending due to a renewed belief in quality experiences that are worth the splurge. (more…)

In the News

UTsandiego: REALITY TV, REAL SUCCESS

from San Diego Union-Tribune (oct.25, 2012):

Local hotel, restaurant owners say airing problems on shows have helped their businesses

…Sure, these struggling businesses get to have their 15 minutes and more of fame on the small screen, but they also have to suffer the embarrassment of having all their warts exposed to a national audience, points out San Diego hotelier Robert Rauch, who also makes his living as a hotel consultant.

“I don’t view that as anything but negative publicity, but if you can handle the embarrassment it shows, there’s probably a short-term gain,” said Rauch, an owner of the Hilton Garden Inn and Homewood Suites San Diego in the Torrey Hills area. “I’ve done similar things to turn hotels around, but we charge what we think is a fair fee for services rendered.

If they end up listening to the consultant, absolutely, they can sustain (the turnaround).

”…

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In the News

Using security cameras to protect your property and guests

from HotelManagement.net (Jul 2, 2012):

“Sometimes you learn the hard way,” said Robert Rauch, owner and operator of the Hilton Garden Inn and Homewood Suites by Hilton San Diego-Del Mar, Calif. Rauch’s Hilton Garden Inn was burned to the ground on June 5, 2007, in a fire that also claimed half of the Homewood.

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In the News

NC TIMES: “TOURISM: Local hotels seeing strong growth, analyst says”

from the North Count Times (Saturday, Sept. 22, 2012)

San Diego County’s tourism and hospitality industry is wrapping up a strong year with growth expected to exceed the national average, according to veteran hotelier Robert Rauch.   And starting in December, the region may get another boost from Asian visitors lured by the first nonstop flight from Tokyo to San Diego, Rauch said. Japan Airlines is tobegin the nonstop service on Dec. 2.  Local hoteliers are experiencing stronger growth in revenue per available room, or RevPar, than the national average, Rauch said. RevPar is widely used to measure the performance of hotels.

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It represents the hotel’s average daily room rate divided by its room occupancy rate.

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Expertise

Lodging Forecast 2013 – A Primer

The lodging market has outperformed the economy this time around. Employment levels continue to be weak and growth in consumer spending lags along with consumer confidence. Europe is on life support, China, while enjoying a strong economy in recent years is showing signs of decline and the Fed is considering further incentives to move the US economy at a better pace of growth. This is not what we would expect from election year economics, yet our industry has seen strength in our metrics for two straight years!

2013 Forecast
Source: Smith Travel Research 2010-2011,
R. A. Rauch & Associates, Inc. 2012-2013.

 

 

By and large, by all measurements, travel demand is up. This year, the hospitality industry has seen growth in both occupancy and average rate.  In Q2, 2012, the U.S. hotel industry’s occupancy increased 3.1 percent to 65.1 percent, average daily rate rose 4.7 percent to $106.41 driving revenue per available room up 7.9 percent to $69.32 according to Smith Travel Research (STR).

TravelClick, in its North American Hospitality Review (NAHR), found that the hotel occupancy outlook for third quarter 2012 through second quarter 2013 is strong, with group committed room nights up 5.9 percent and transient room nights reserved up 7 percent based on current reservations and group commitments on the books in comparison to same time last year. The July NAHR looks at group sales commitments and individual reservations in 25 major North American markets booked by July 1, 2012 for July 2012 to June 2013. (more…)

Expertise

Mid-Year Lodging Forecast 2012

While the U.S. economy is proving resilient, the volatile situation in Europe which has been exacerbated by Spain and Greece added headwinds to an already strained recovery. This European recession and slower global growth have weakened the U.S.

economic outlook.

The U.S. labor market has improved, but the rate of improvement reflects only a partial recovery. Consumer confidence remains below “healthy” levels and the recovery has left many households and some industries behind. These persistent factors, along with recent trends led to a downgrade to the U.S. Lodging Forecasts earlier this year. These were presented by the usual prognosticators, but they seem to be wrong. (more…)

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