Bed and Brick-Fest
from San Diego Business Journal (April 1, 2013):
…Local hotel industry consultant Robert Rauch noted that the Legoland hotel could have a mix of impacts on the region’s hospitality industry, depending on how it’s received in the long run. It might draw vacationers away from competing resorts, but a more likely outcome is that Legoland will create more of its own hotel demand than it takes away from other properties.
An important variable is the international makeup of Legoland visitors, drawn in part by extensive local and global advertising by Merlin Entertainments.
“International travelers stay longer and spend more,” said Rauch, president of San Diego-based R.A. Rauch & Associates Inc. “It’s probably going to benefit the entire region.”
