from Forbes (Nov. 5, 2014)
Starwood Hotels HOT -1.36% & Resorts Worldwide followed Hilton Hotel’s example this week with the introduction of a smartphone app that allows guests to access their rooms via their smartphones. The appeal of the technology is obvious for users, especially Millennials at whom these offerings are aimed.
“People, in this age group especially, like the self-sufficiency and of course, they demand heavily on their smartphones for everything,” Robert A. Rauch tells me. Rauch is the owner of two Hilton franchises as well as head of the hotel management company RA Rauch & Assoc. He believes this will soon become a standard offering among most hotels because as its popularity takes off.