Websites, apps dictate hotel health

from HotelNewsNow.com (April 22, 2013):

SAN DIEGO—Hoteliers need to capitalize on smartphones and other evolving digital platforms to get the most from the United States’ economic turnaround, speakers said last week during the second annual Hotel Forecast and Digital Marketing Conference in San Diego.  “Everybody is using these to book hotels at the last minute or to do research,” Robert A. Rauch of R.A. Rauch & Associates, said while holding up his cell phone.

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