Hotel Market Experts Look to East for Drivers of Local Growth

from the San Diego Business Journal (March 21, 2014):

…Hotel consultant Robert Rauch, president of conference presenter R.A. Rauch & Associates Inc., noted that if San Diego could attract just 1 percent of the 10 million Chinese tourists expected to visit the U.S. this year, the local hotel business impact would be 12 times that of what Qualcomm Inc. currently brings to San Diego.

Rauch estimated that those 100,000 Chinese visitors — spending an average $8,000 on stays lasting seven days — would generate 700,000 room nights for the local region and drive occupancy levels 5 percent higher….

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