Lodging Industry Forecast – 2015

How does one know what 2015 is really going to look like? What is critical is to examine all of the data and then hope that no event occurs to completely negate the keys to success in 2015. I like to start with macroeconomics. Bernard Baumohl of The Economic Outlook Group points to the expansion […]

Top 10 Hospitality Industry Trends in 2015

  Millennials have become the fastest growing customer segment within the hospitality industry. Exploration, interaction and experience are the major focus of Millennials who are willing to pay more for a greater experience. Many of them are looking for an overall gourmet experience for a reasonable price and this has produced all new lobby designs […]


Are higher capital gains taxes a good thing?

from San Diego Union Tribune (1/25/2015):

Bob Rauch on the EconoMeter panel as they react to President Obama’s proposal:

Are higher capital gains taxes a good thing?

 Bob Rauch: NO

The president should work with Congress to tackle comprehensive tax and entitlement reform that reviews the entire structure of how and why we fund government services. We need to boost economic growth, not increase what is already the highest top corporate tax rate in the world. Many small businesses have an even higher tax rate as well as higher costs of health care. Capital gains should be taxed at a lower rate than regular income tax as that is where we get to capital to build businesses to employ everyone! The bottom line is, income redistribution efforts will always fail.

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Can the U.S. help Europe’s stagnating economy?

from San Diego Union Tribune (1/16/2015):

Bob Rauch on the EconoMeter panel as they address ways for the U.S. to help Europe jump start it’s economy.

Can the U.S. do anything to rev up Europe’s stagnating economy?

 Bob Rauch: NO

“Europe needs to deal with its structural issues on its own, particularly in the Eurozone area, but the dollar’s surge certainly makes it easier to purchase European goods and travel to the continent. If Europe continues to stagnate and Asia has a soft landing, investors in those markets will use our markets as a flight to a safe haven, further contributing to Europe’s economic troubles. While our economy continues to strengthen, it is not currently robust enough to revive Europe as our payroll reports show wage declines. The best way to rev up Europe’s economy is to strengthen our own.”

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InnDependent Lodging Summit & Trade Show

Bob Rauch will be discussing “How to differentiate your Hotel, create a localized message and drive revenue” at the InnDependent Lodging Summit & Trade Show, March 15-17, 2015.

This is an event unlike any other and one that independently owned lodging and activity providers can’t afford to miss. More

Area’s Tourism Success Creates Room for More Luxury Hotels

From San Diego Business Journal (01/05/2015)

Hotel Trends 2015

Consultant Robert Rauch predicts that these will be among the top trends in local and national hotel operations in the coming year. More

Hike Gas Prices for Road Repairs

from San Diego Union Tribune (1/09/2015):

Bob Rauch on the EconoMeter panel as they consider governor’s infrastructure funding options.

Hike taxes for road repairs?

 Bob Rauch: NO

“California is consistently ranked as one of the worst states for taxes including having some of the highest income tax rates in the country. It is time that we realize that raising taxes is not a good solution for all cash shortfalls. A better way to balance the budget is to cut wasteful spending, a byproduct of big government. While Gov. Brown is doing a commendable job in this area, if California was run like a successful business, we might be surprised to see how quickly money appears.”

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TV Channel 10 News: Tourism Reaches Record High in 2014

from TV Channel 10 News (1/04/2015):

…”We didn’t build any new hotels to speak of, on the demand side, we had all these people coming,” said hospitality industry specialist Bob Rauch.

Rauch credits a multi-million dollar marketing campaign which included TV and online advertisements promoting San Diego. However, many come from a drive away.

“We are a drive market. What that means, oil prices decline, hence gas prices decline will drive people to San Diego more than they will to the fly markets,” said Rauch.

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