2015 Business Planning Guide

The hospitality industry is changing by the minute and this often creates challenges for hoteliers to keep up with the latest trends, drive profits and increase guest satisfaction. As 2015 quickly approaches, it is important to put together an actionable business plan, in particular a “digital business plan!” If you are the architect of your hotel’s business plan, think like one. An architect does not toss together a stack of Lego blocks and hope they will fit together. A written business plan is paramount to all entrepreneurs and business owners. What does it entail? It is actually simple.

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2015 Lodging Industry Forecast 

In 2014, the tourism industry has recovered ahead of the economy for the first time in history. This is unusual considering the lodging industry has run in sync with all major economic trends in the past.

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Naked Bootleg: Football Play Gives Game Plan to Hoteliers and Restaurateurs

from Hospitalitynet (Aug 29, 2014)

Naked bootleg is a term used in football whereby the quarterback runs counter to his blockers and tries to create a run or pass opportunity with no help from his blockers. With changes in the economy, new products entering our market and brands trying to out smart other brands, we are operating our businesses naked. We are trying to develop new strategies in the ways we operate and market our hotels while trying to stay ahead of game changers such as new technology, savvy customers and new product in our markets.

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San Diego Metro: R.A. Rauch & Associates Teams With Gotham Management

from San Diego Metropolitan Magazine (8/21/2014):

“With the industry expertise and high-end portfolios both parties bring to the table, we look forward to revolutionizing the way San Diego does hospitality,” says Bob Moore, senior vice president of operations at R.A. Rauch. “The Keating is a unique and exciting property and has done an excellent job cultivating happy guests and creating a standout guest experience. We will take that excellence on an upward trajectory.”

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SDBJ: R.A. Rauch to Manage and Market Keating Hotel in Gaslamp Quarter

from the San Diego Business Journal (8/21/2014):

R.A. Rauch & Associates, a San Diego-based hospitality management and consulting firm, has entered into a partnership with locally headquartered Gotham Management, in which R.A. Rauch will manage and market Gotham’s Keating Hotel in the Gaslamp Quarter.

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eHotelier: Using guests to market your hotel

from eHotelier (8/18/2014):
I have recently worked with three San Diego boutique hotels to have their guests share their experiences at the properties using Flip.to, a marketing platform that allows hotels to engage with guests from the moment they make a reservation through to creating a unique experience upon arrival. As guests share with their family and friends about their upcoming trip to the hotel, Flip.to creates a custom experience for their social media connections that can lead toward a future booking. In just a few months, we have seen great success with the program.
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SDBJ: Local Hotel Industry Seems to Have Put Downturn Behind It

from San Diego Business Journal (July 11, 2014):

…The rise in room rates is a sign that San Diego has shaken off the last vestiges of the post-recession economy, along with last year’s political controversies that log-jammed local tourism promotion funding in the early months of 2013, hotel consultant Robert Rauch said.

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