No, for those of you who appreciated Alvin Lee and Ten Years After as a kid, this is not about music. This is about the 10 year anniversary of the technology explosion caused by Facebook, Twitter, iPhone and Android. Technology has finally been applied to hotels – it’s about time! Artificial Intelligence, Virtual Reality, Text, Chat and much more are here to stay.
The big news in 2016 was Marriott’s merger with Starwood and provides the new company with over 1,000,000 hotel rooms in 5,700 hotels, 30 brands and huge bargaining power with online travel agencies. The second was the Republican sweep—President Donald Trump will have an opportunity to change the economic landscape. President Trump has a majority in both the Senate and House of Representatives and if he focuses on tax reform, wages, regulations and the strength of our nation, he could keep this long but slow recovery going and dramatically enhance it.
San Diego is known for its mild year-round climate, tourist attractions, Convention Center, U.S. Navy and its more recent developments as a healthcare, biotechnology and communications technology development center. San Diego County has a population of 3.3 million and the city of San Diego has 1.3 million residents. It’s quality of life, coupled with the education sector (University of California, San Diego State University and University of San Diego) as well as others provide the foundation for much of the growth in biotechnology and telecommunications industries.
Whether you are an owner, industry executive, general manager or aspiring industry leader, 2017 is going to be a very solid year as we have forecasted. We have also covered the Top 10 Trends of the year to help us stay ahead of the game. But one of the additional keys to success is team member satisfaction. Without a satisfied hotel staff, we have no foundation upon which to build.
This year’s ALIS Conference in Los Angeles was very interesting because nobody knew going in whether or not it would be upbeat. The elections were contentious to say the least and there are still some hard feelings around the country but at ALIS it was all business. STR came out with their 2017 forecast, Hilton added Tapestry, Marriott set up an “innovation lab” and Kalibri Labs announced insightful findings about how much share the OTAs take from the pie.
Since 2016 is barely gone, we may as well spell out the big news and the impact that news may have on 2017 and beyond. The first was Marriott—that was a big merger with Starwood and provides the new company with over 1,000,000 hotel rooms in 5,700 hotels, 30 brands and huge bargaining power with online travel agencies. The second was the Republican sweep—Donald Trump will have an opportunity to change the economic landscape. President-elect Trump will have a majority in both the Senate and House of Representatives.
Just 10 years ago, Facebook morphed into a mainstream business tool, Twitter arrived, the iPhone exploded on the scene and Android phones were born. Today, the pace of change has accelerated dramatically. In his new book, Thank You for Being Late, Thomas Friedman explores this very age of acceleration. Our trends this year do not include every trend, just what we believe are the Top 10. Certainly we could add the Internet of Things (IoT) but we cover some of that in our technology trends below.