Market Trends
Western US Hotel Market Trends
I have been tracking these numbers for more than 40 years. See occupancy, average daily rate (ADR) and RevPAR for San Diego, Los Angeles, San Francisco, Anaheim and Phoenix, updated every month based on data from Kalibri Labs.
The numbers at a glance, July 2026
- San Diego: $251.99 ADR (up 4.5%), 86.6% occupancy, $218.28 RevPAR (up 8.9%).
- Los Angeles: $214.08 ADR (up 8.0%), 78.6% occupancy, $168.35 RevPAR (up 11.5%).
- San Francisco: $205.99 ADR (up 8.1%), 74.2% occupancy, $152.84 RevPAR (up 11.1%).
- Anaheim: $228.12 ADR (up 6.7%), 82.2% occupancy, $187.46 RevPAR (up 6.2%).
- Phoenix: $112.72 ADR (up 0.9%), 55.2% occupancy, $62.23 RevPAR (up 0.4%).
West Coast hotel market comparison
Direct answer: San Diego led West Coast ADR in July 2026 at $251.99, but Los Angeles and San Francisco led RevPAR growth, both up more than 11 percent year over year. San Diego and Anaheim grew RevPAR more modestly, 8.9 and 6.2 percent, while Phoenix was essentially flat at 0.4 percent against a strong July 2025 comparison.
Average daily rate across the West Coast
RevPAR by market
Revenue per available room. Hover any bar for occupancy, ADR and booking cost.
Market detail
Click any column header to sort.
San Diego hotel average daily rate 2026
San Diego Metro Area hotels averaged $251.99 in July 2026, up 4.5 percent year over year, on 86.6 percent occupancy, the highest occupancy of any West Coast market this month. RevPAR of $218.28 was up 8.9 percent, helped by ComicCon. Booking cost rose to $8.66 per room night.
Los Angeles hotel average daily rate 2026
Los Angeles hotels averaged $214.08 in July 2026, up 8.0 percent year over year, on 78.6 percent occupancy. RevPAR of $168.35 was up 11.5 percent, the market's strongest month of the summer so far, with two World Cup matches in town during the first half of July helping drive demand.
San Francisco hotel average daily rate 2026
San Francisco hotels averaged $205.99 in July 2026, up 8.1 percent year over year, on 74.2 percent occupancy. RevPAR of $152.84 was up 11.1 percent, again the strongest RevPAR growth of any West Coast market alongside Los Angeles, as the market continues to benefit from easy comparisons against a difficult stretch earlier in the decade.
Anaheim and Orange County hotel market 2026
Anaheim and Orange County hotels averaged $228.12 in July 2026, up 6.7 percent, with RevPAR up 6.2 percent to $187.46. Occupancy dipped slightly, down 0.4 percent to 82.2 percent, but solid Disney demand kept rate strong enough to carry the month.
Phoenix hotel market 2026
Phoenix hotels averaged $112.72 in July 2026, up 0.9 percent, with RevPAR essentially flat, up 0.4 percent to $62.23. Occupancy slipped 0.5 percent to 55.2 percent. This isn't a soft market, it's a tough comparison against a strong July 2025 plus a hot summer keeping leisure travelers away. Phoenix again carried the lowest booking cost of the five markets, $3.00 per room night.
How other major US markets compare
Occasional snapshot, not on the monthly update schedule above. Figures below are June 2026, added July 2026, for five large metro areas across the US. Trailing 3- and 12-month RevPAR are included alongside the June number so a single strong (or soft) month reads in context, not in isolation.
Market detail — June 2026
Chicago, Boston, New York, Miami and Denver. T3 and T12 RevPAR are trailing 3- and 12-month averages, not year-over-year change.
| Market | Occ | YoY | ADR | YoY | RevPAR | YoY | T3 RevPAR | T12 RevPAR | Booking cost |
|---|---|---|---|---|---|---|---|---|---|
| Chicago | 83.8% | ▲ 5.3% | $214.21 | ▲ 12.6% | $179.52 | ▲ 18.5% | $148.58 | $118.81 | $5.75 |
| Boston | 79.7% | ▼ 1.6% | $295.30 | ▲ 13.9% | $235.44 | ▲ 12.1% | $208.15 | $167.85 | $9.02 |
| New York | 86.9% | ▼ 2.2% | $367.26 | ▲ 14.2% | $319.11 | ▲ 11.7% | $286.50 | $274.01 | $14.08 |
| Miami | 68.9% | ▼ 7.5% | $206.46 | ▲ 22.1% | $142.33 | ▲ 13.0% | $176.39 | $176.92 | $9.15 |
| Denver | 81.7% | ▲ 1.0% | $170.09 | ▲ 0.5% | $139.00 | ▲ 1.5% | $118.98 | $103.95 | $3.79 |
Rate is doing most of the work almost everywhere. New York remains the most expensive room in the country and is still growing. Chicago and Boston are both accelerating — June RevPAR is well above their own trailing 3- and 12-month averages, not just above last June. Denver is the one market on this list holding essentially flat. Miami is the one to watch: despite the 13 percent year-over-year gain, June RevPAR of $142.33 actually came in below its trailing 3-month ($176.39) and trailing 12-month ($176.92) averages, pointing to a seasonal summer dip rather than a slowdown in the underlying trend.
Frequently asked questions
What is the average daily rate for San Diego hotels in 2026?
San Diego Metro Area hotels averaged $251.99 per night in July 2026, up 4.5 percent year over year, on 86.6 percent occupancy. RevPAR was $218.28, up 8.9 percent.
What is the average daily rate for Los Angeles hotels in 2026?
Los Angeles hotels averaged $214.08 per night in July 2026, up 8.0 percent year over year. The June 2026 metro average was $224.84.
What is the average daily rate for San Francisco hotels in 2026?
San Francisco hotels averaged $205.99 per night in July 2026, up 8.1 percent year over year. In June 2026 the metro averaged $262.10, up 22.6 percent.
What is the average daily rate for Anaheim and Orange County hotels in 2026?
Anaheim and Orange County hotels averaged $228.12 per night in July 2026, up 6.7 percent year over year. The June 2026 metro average was $214.41.
What is the average daily rate for Phoenix hotels in 2026?
Phoenix hotels averaged $112.72 per night in July 2026, up 0.9 percent year over year, against a strong July 2025 comparison. The June 2026 metro average was $125.99.
What is RevPAR and how is it calculated?
RevPAR is revenue per available room: rooms revenue divided by rooms available, whether sold or not. It combines rate and occupancy in one number. Example: San Diego's July 2026 ADR of $251.99 at 86.6 percent occupancy produces RevPAR of $218.28. Occupancy cannot be taken to the bank. RevPAR gets closer to what can.
How often is this page updated?
Monthly, usually within two weeks of month-end, with the newest month added to the charts and tables. Commentary is written by Robert Rauch, a hotel operator and consultant with more than 40 years in the industry.
Methodology and definitions
Figures reflect hotel-collected performance data for each market, compiled and analyzed by Hotel Guru from licensed industry sources, alongside our own tracking of the San Diego market going back more than 40 years. San Diego is shown at the metro level here, consistent with the other four markets; submarket detail lives on the separate San Diego page. Metro comparisons use each market's metropolitan definition as reported that month. The "How other major US markets compare" snapshot above uses a separate metro-area dataset and is updated independently, on no fixed schedule.
- ADR
- Average daily rate. Rooms revenue divided by rooms sold.
- Occupancy
- Rooms sold divided by rooms available. Year-over-year change is shown as relative percent change, not percentage points.
- RevPAR
- Revenue per available room. ADR multiplied by occupancy.
- Booking cost per room night
- What hotels pay in commissions, transaction fees and acquisition costs for each booked room night. Lower is better.
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Robert's take
National RevPAR is pacing toward 5 percent growth for 2026, and I don't see a reason it can't hit 4 percent in 2027, roughly 1 percent from occupancy and 3 percent from rate. The comps get tougher next year, but 2026's were easy given how weak Q3 and Q4 2025 were, and AI-related capex plus a Fed that looks likely to hold rates steady. I'm not an economist, but my own read is 2027 and 2028 stay clear of a recession. 2029 is the one I'd watch, once the election cycle is behind us.
July showed that easy-comp effect market by market. Los Angeles and San Francisco both posted RevPAR growth above 11 percent, LA helped by two World Cup matches in the first half of the month, San Francisco still benefiting from how weak this market was earlier in the decade. San Diego grew a solid 8.9 percent on ComicCon. Anaheim's occupancy actually dipped slightly, but Disney demand kept rate strong enough to post 6.2 percent RevPAR growth anyway. Phoenix was the outlier, RevPAR essentially flat at 0.4 percent, not because the market is soft, but because it's up against a strong summer of 2025. Tough comp, tougher weather.