by admin | Mar 6, 2020 | Hotel Marketing, RARCON Speaker contributions
As we attempt to navigate the complexity of Google Analytics to better understand our website, there are a few data points we should look at before creating our marketing strategy. The rich data we discover will enable us to create a custom user journey path and help...
by admin | Mar 6, 2020 | In the News, Hotel Marketing, RARCON Speaker contributions
What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel and leisure travel. Meaning, guests who are traveling for a business trip will then extend the...