World Cup overflow, new property openings, and major events as the primary demand drivers for the back half of the year.
San Diego Hotels Are Holding Up Better Than the Headlines Suggest
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Monthly Market Reports
June 2026 Hotel Market Update: West Coast
The operators best positioned for summer are the ones who did not surrender rate in May to manufacture short-term occupancy gains.
San Diego Hotel Market Deep Dive by Neighborhood – May 2026
Let’s pop the hood on the April 2026 data and look at exactly what is happening submarket by submarket, and more importantly, what you should be doing about it.
May 2026 Hotel Market Update – West Coast
April 2026 kept most California and Arizona markets on a solid footing after March’s event-driven surge. That earlier month rode World Cup buzz, spring break, and heavy group/corporate demand for some big RevPAR lifts. See which markets came out on top.
April 2026 Hotel Market Update (SD, LA, OC, SF, PHX)
The March 2026 data reveals a clear divide between markets riding demand waves and those getting squeezed by operational costs. Here is what the numbers actually mean for your bottom line and the operational pivots you need to make today.
San Diego Hotel Market March 2026: Strong Month Masks Year-Over-Year Headwinds
If you only looked at February, you’d think the San Diego market’s firing on all cylinders. But zoom out to the trailing twelve months, and the picture changes. See the full February 2026 report.
Southern California Hotel Market Summary | October 2025 Data
See how growing hotel inventory has affected all 3 major markets in southern California in regards to Occupancy, ADR, and RevPAR.
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