A comparative analysis of Southern California and Baja California uncovers a major hospitality development opportunity. Learn how the emerging Cali-Baja corridor is reshaping cross-border tourism, hotel investment, and the future of Pacific Coast hospitality.
The March 2026 data reveals a clear divide between markets riding demand waves and those getting squeezed by operational costs. Here is what the numbers actually mean for your bottom line and the operational pivots you need to make today.
If you only looked at February, you’d think the San Diego market’s firing on all cylinders. But zoom out to the trailing twelve months, and the picture changes. See the full February 2026 report.
An additional 1,000+ rooms are entering the San Diego market in 2026, creating supply pressure that will moderate RevPAR growth despite improving demand fundamentals.
Hotel performance varies dramatically across the region’s seven major submarkets, each shaped by distinct demand drivers, supply dynamics, and competitive positioning.
See how growing hotel inventory has affected all 3 major markets in southern California in regards to Occupancy, ADR, and RevPAR.
While hotels once dominated the market for travelers and tourists, alternative accommodations are increasing competition. Learn how to compete.
Several high-profile reports this month confirmed one conclusion: The United States economy is slowing down.
The San Diego Hotel Market consistently leads California in occupancy, with a 12-month average of 73.8% through June 2025. See my forecast for RevPAR and rate growth.
This mid-year 2025 San Diego hotel report breaks down hotel performance metrics, including occupancy, average daily rate (ADR), revenue per available room (RevPAR), and the construction pipeline by submarkets.
US hotel RevPAR is pacing toward 5% growth in...
Published on CoStar.com 8/11/2026 I think of a...
Group business is climbing back toward its...