Hotel marketing must focus on what type of guest we want for multiple reasons—one is price point, and another is guest type.
Hotel Marketing
Time for Hoteliers To Reevaluate Competitive Advantage
Strategies for Maximizing Hotel Marketing, Technology and Finance By Robert RauchOriginal article published on CoStar can be found here May 30, 2023 | 6:15 AM The classic model of competitive advantage is Michael Porter’s “Five Forces.” According to Porter, “the...
Using Google Analytics to Create a Data Incentivized Customer Journey
As we attempt to navigate the complexity of Google Analytics to better understand our website, there are a few data points we should look at before creating our marketing strategy. The rich data we discover will enable us to create a custom user journey path and help...
Bleisure Marketing 101
What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel and leisure travel. Meaning, guests who are traveling for a business trip will then extend the...
Automation – Salesperson Friend or Foe?
In my never ending quest to help salespeople automate whatever they can (because used wisely, it is always a friend), I thought I should bring up the concept of lead nurturing. Prospecting emails is one of the most popular topics in my training class, Influencer...
4 Tips for generating creative, targeted strategies for 2020
The 5 Rs of Revenue Management Most hotels are seasonal, but each market has very different needs in each quarter. For example, Minneapolis is not busy in Q1, while Phoenix is in high season. However, it is crucial for Revenue Managers to look at the 5 Rs of Revenue...
Transformation of the Hotel Industry from Art to Science
from HospitalityNet(June 1, 2015) The Transformation of the Hotel Industry from Art to Science The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary...