Robert Rauch breaks down how to build a successful hotel business plan in 2027!
Hotel Management
Hotel Group Sales Strategy: How to Win More Group Bookings in a Hybrid-Work World
hotel group sales strategy: how to win group bookings in a hybrid-work world
Hotel Workforce Management in 2026: Scheduling, Productivity, and the New Labor Reality
A few months ago I was walking a property at 7:45 on a Saturday morning and found exactly one person at the front desk, no one in the breakfast area, and a housekeeping supervisor trying to cover a callout on the fourth floor herself before a 200-room sellout weekend....
What Is a Hotel’s Fair Market Share and Why Does It Define Your Competitive Position?
Hotel fair market share is one of the few numbers in performance reporting that tells you, plainly, whether your property is winning or losing against the exact hotels you compete with every night.
Hotel Renovation ROI: When to Renovate and What Actually Drives Returns
The question I get most from ownership groups is not whether to renovate. It is whether this is the year to do it, or whether it makes more sense to hold off another year or two. Maximizing hotel renovation ROI depends on making that decision at the right time, with a...
How to Run a Profitable Hotel: A 10-Step Guide (2026)
A 10-step guide from a San Diego hotelier sharing practical tips to optimize operations, increase revenue, and build guest loyalty.
How to Reduce Hotel Operating Costs Without Cutting Guest Experience
Robert Rauch breaks down how to reduce hotel operating costs without cutting guest experience using a 90-day cost audit
The Most Human Hotels Will Be the Ones With the Most Robots
Robert Rauch breaks down how hotel robots and technology impact major hotel departments.
If I Had 30 Days to Turn Around a Hotel, Here’s Exactly What I’d Do
Occupancy cannot be taken to the bank. Dollars go to the bank. Most hotels are optimizing the wrong number.
Leading in Hospitality Today and Fixing the Hardest Parts Now
Robert Rauch discusses what it is like leading in the hospitality industry today, and provides insights on how to fix common difficulties.











