US hotel RevPAR is pacing toward 5% growth in 2026. I’ll break down what’s driving it, how it compares to STR and PwC’s calls, and whether 2027 has alarm bells going off.
Robert Rauch breaks down how to build a successful hotel business plan in 2027!
hotel group sales strategy: how to win group bookings in a hybrid-work world
A few months ago I was walking a property at 7:45 on a Saturday morning and found exactly one person at the front desk, no one in the breakfast area, and a housekeeping supervisor trying to cover a callout on the fourth floor herself before a 200-room sellout weekend....
Hotel fair market share is one of the few numbers in performance reporting that tells you, plainly, whether your property is winning or losing against the exact hotels you compete with every night.
In January I forecasted 2 to 3 percent RevPAR growth for San Diego this year. I’m revising that upward, and June is why. Four of the first six months posted double-digit growth, and June closed the half with an all-time record. See the full mid-year review.
The biggest shift I have seen in what hotel guests want in 2026 is how little patience they have when something does not work the way they expect it to. Coming out of the lockdowns of 2020 and 2021, the bar was low, and everyone understood why. Staff were thin....
The question I get most from ownership groups is not whether to renovate. It is whether this is the year to do it, or whether it makes more sense to hold off another year or two. Maximizing hotel renovation ROI depends on making that decision at the right time, with a...
Robert Rauch breaks down how to reduce hotel operating costs without cutting guest experience using a 90-day cost audit
Robert Rauch breaks down how hotel robots and technology impact major hotel departments.
US hotel RevPAR is pacing toward 5% growth in...
Published on CoStar.com 8/11/2026 I think of a...
Group business is climbing back toward its...