by Robert Rauch | Aug 25, 2026 | Featured, Forecasts
US hotel RevPAR is pacing toward 5% growth in 2026. I don’t see a reason it can’t hit 4% in 2027, split roughly between 1% occupancy growth and 3% average rate growth. That puts me ahead of where most of the big forecasters sit right now, so let me walk...
by Robert Rauch | Aug 25, 2026 | Featured, Hotel Development, Hotel Management, Hotel Operations
Published on CoStar.com 8/11/2026 I think of a hotel business plan the way an architect thinks about a blueprint. You do not throw a stack of LEGO blocks together and hope they hold up. A written plan is still the best communication tool a hotel has for employees,...