Marketing’s Hottest Disruptor
Originally posted on HotelExecutive.com
Live video streaming is not necessarily a new technology, but it has recently experienced quite the rise in popularity. A generation filled with “cord-cutters” has turned Internet video into the new cable TV. As hoteliers, we know that marketing is no longer a straight path, but rather a box of tools for us to utilize given our property’s needs.
Live video streaming is marketing’s shiny new tool that is loved by the millennial market and what might be better termed the “millennial mindset” market. Clearly, other generations love technology just as much and not all millennials love it, so the hype is not necessarily geared solely to the 20-35 year old market. So let’s take a look at how live video streaming began, what caused its recent emergence and what the future holds for this rapidly developing technology.