Lodging occupancies rebound with smartphone bookings

from San Diego Daily Transcript (April 17, 2013):

The state of the hotel market and the technology that serves it were discussed at R.A. Rauch & Associates’ second annual Hotel Forecast and Digital Marketing Conference on Wednesday at the Hilton Garden Inn.  “In terms of occupancy, we’re back where we were in 2008,” said Robert Rauch, president of Rauch. With few hotels under construction — Rauch says only about 600 rooms are expected to be added this year — the countywide occupancy, now hovering around 70 percent, is expected to grow.  Rauch, who developed the Hilton Garden Inn and the adjacent Homewood Suites, among other hotels, said after the recession years of 2009 and 2010, recovery marked 2011 and 2012 — a trend he expects to strengthen the rest of this year and beyond…

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